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Our memories are awash with experiences; the daily events of our lives, snippets of history, scientific theories, general information about the world around us… the list is limitless. Over time, these experiences create blueprints in our long-term memory so that we can better understand the world without having to re-learn or re-consolidate everything into our cognitive architecture. Psychologists often refer to these blueprints as schemas or schemata.

But these schemas also have a more sinister side, often leading to stereotyping and prejudice. Furthermore, they can potentially be manipulated and used for the advancement of fake news and propaganda, amplifying internal…

Marc Smith

Chartered Psychologist. Behaviour Change. Becoming Buoyant — out July 2020

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